Category: Wealth

Join Me In Laguna And Earn A CEU

Join me at the Laguna Design Center on October 30, 2013 for my 1-hr CEU Image 360°: Branding, Visibility And Money For The Design Industry.

Ideal clients, consistent income and seemingly miraculous opportunities show up when you get the story of your business right.  But it’s not just what you say, it’s who you tell that story to. Kim Kuhteubl is an award-winning producer and writer whose clients have been featured across the web, on network and cable television and in leading design publications like Elle Decor.  Using her Image 360° Visibility Strategy, clients learn how to strategically seed their design brands in the marketplace and garner new clientsrepeat business and big buck opportunities like publication opportunitiesproduct licensesbook deals and television spots.

In this 1-hour CEU (0.1), you’ll learn:

o   What a Visibility Strategy is and how to use one to impact your business.

o   How to begin defining your bold personal brand.

o   How to find and define an audience of ideal clients and engage with them using your website and social media profiles.

o   Online and offline structures that create a Circle of Opportunity

PAST PRESENTATIONS: ASID Palm Springs For Modernism Week, ASID Orange County, ASID Pasadena, IDC:Interior Designers Of Canada Webinar

Here’s what people are saying:

ASID Orange County
Gigi Harris º Board Of Directors

“On behalf of the Board of Directors, I want to thank you for speaking at our general meeting.  What a great talk you gave!  Several designers I spoke to this week were implementing some of your suggestions and taking what you said to heart.  You are always welcome to speak to our chapter should you have new information.  Thank you!”  ~ Gigi Harris, ASID Orange County

Christina Poletto
Lifestyle Editor º Better Homes & Gardens

“Kim has an incredible ability to capture the essence and authenticity of a person, project or situation, and bring it to life in a meaningful and memorable way. Kim invests herself completely in every project she undertakes and delivers high quality content that is ideal for growing visibility and building buzz.  I highly recommend her!”

CEU_IDC

CEUs must be logged by the end of the year!

Are You Being Cheap With Yourself?

Some people won’t get the value of what you do no matter how well or often you explain it. You don’t have to worry about those one-off conversations; sometimes it’s not about you.

But if you find yourself having the same conversation — sales, employee, spouse or otherwise — over and over again, guess what? It’s ALL about you.

Marianne Williamson teaches this well, “The only thing missing in any situation is that which you are not giving.”

What Are You Available For?

I know, I know, they’re not getting it! But apparently, since you’ve had this conversation or experience more than once, you’re not getting it either because otherwise, you wouldn’t keep attracting it into your life.

Take a closer look at what’s going on and you’ll notice the other person’s behavior is mirroring a belief that you’ve got buried somewhere inside. Usually those beliefs, aka thoughts you practice over and over again, are the exact opposite of what you say you want.

You want national recognition but you don’t have the time to do the work that will get you there. Time is that fantastic all-encompassing excuse people use to keep themselves playing small. Funny, you have time for the time demands of your kids, your partner and your clients, so why you don’t have time for you? Why aren’t you keeping your word to yourself when it comes to your own desires and growth? Maybe you really don’t have what it takes?

Attracting the nickel and dime types, where are you being cheap with yourself? Do you know your own worth, the value of the service you provide? Are you living in lack, nursing the belief that there isn’t enough money, clients, what you want?

Or how about that spouse of yours, who isn’t on board with an investment in your business? Don’t blame him for giving up on you. You already have. You know what you need; what you’re drawn to; what excites you. So why do you keep stopping yourself from going for it? If you don’t stand powerfully in your commitment to yourself, don’t expect somebody else to.

Lean Back

When you catch yourself in life’s feedback loop, lean back and look at what these conversations are trying to tell you? If you can’t figure out the thought that’s driving the show, that’s stopping you from being visible, from being paid well or from getting the support you need, get help.

Are You Leaving Money On The Table?

The one thing that’s standard among interior design professionals is that pricing their services isn’t. Whether you charge hourly, by the square foot, with markup or without, or as a percentage of the overall budget, every job and every client is unique and coming to consensus can be tricky.

You’ve probably heard a lot of buzz about Value-based Fees, a fee structure popularized in the consulting world, as being the solution to your problems.  In some cases it can be, that is, if your business has celebrity.

Is your business famous?

A Value-based fee is basically a flat fee for service. There are many ways to break it down but determining your estimated number of hours and return on mark-up based on the overall budget, then multiplying it by 25% (to allow for project creep) will give you a starting point.

Although the fee remains the same regardless of the number of purchases the client makes and it definitely makes billing easier, it’s probably the most expensive way for a client to pay for services.  As for you, remember, that fee includes designing, shopping, contractor time, everything.  So if your client is slow to make decisions; if you haven’t established deadlines for each project phase; or if you’re purchasing way more than you originally anticipated, you’ve left money on the table.

Not to mention the fact that when it comes to high-end clients, you probably won’t be able to justify value-based fees if your business doesn’t have “celebrity”. What does that mean? It means a clearly defined design brand with a perceived value in the marketplace.

Who wants a bargain Bentley?

I’m not suggesting you have to be Candace Olson but what I am suggesting is that your value as an interior designer increases only in as much as the perception of your value does. Think about it, the higher a person’s income, the more he is being paid for who he is, than for what he does or sells.

When it’s Michael Kors, Brioni or Bentley, buyers aren’t haggling for price, they want the brand not just for practical reasons, but also for ego and most importantly, emotional reasons. What’s more emotional than designing the home where someone is live and create their ideal life?

If you want to uplevel your fees, establish a brand worth buying. And if you have aspirations to extend your business outside of a traditional design practice into publishing, licensing, or television, you have to start making your business famous.

Name one thing you can do to start making your business famous now.