The news sorted by: Visibility


May 2016

Does Your Interior Design Firm Need Snapchat?

During Legends of La Cienega here in LA a couple of weeks ago, Sophie Donelson, Editor-in-Chief of House Beautiful invited a panel discussion audience to ease themselves into using Snapchat by following the magazine’s account. If you have kids, you probably know about Snapchat, a mobile app that allows—100 million—users to send photos and video […]


Apr 2016

Risk Boldly, Charge Appropriately

In Branding Visibility By VA

Shortly after her 42nd birthday, another broken marriage and scandal, fate was finally kind to Syrie Maugham. She credits her daughter as the creative impetus for her decorating career. “I began it all in Liza’s nursery when she was a baby girl. I had plenty of time on my hands and I just began to […]


Apr 2016

How to Gain Loyalty with Email Marketing

In Visibility By VA

Remember when design bloggers were obsessed with their RSS feeds to drive traffic to their blogs. No? Maybe you developed your digital chops with social media like Twitter, Facebook or finally got interested when Pinterest started picking up speed? Now you’re probably obsessed with Instagram? You may be up to date on the latest social […]


Apr 2016

Fit is Everything

In Branding Visibility By VA

When your clients are a fit, working is easy.


Mar 2016

Intuition Never Lies

In Branding Visibility By VA

You trust your instincts and intuition when it comes to your creative process. What if you trusted it more when it comes to the day to day running of your business?


Feb 2016

No Vision? No Strategy.

In Branding Visibility By VA

If you’re not working from the blueprint of an inspired vision, it will feel like you’re throwing a whole lot of things at the wall in the hopes that something will stick. You may have momentum but you won’t have strategy. What can you do today to clarify your design brand’s vision?


Dec 2015

The Marketing Plan Interior Designers Really Want

I hear this a lot from interior designers, I need a really strong marketing plan. When I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I want bigger jobs! I want to get myself out there! I want to be visible! I start by getting specific […]


Jul 2015

What Are The Real Effects Of HGTV and Houzz On The Design Industry?

Although I prefer to lurk in online groups as a rule—unless I run them—I recently saw a thread about a publication I used to love and it’s offer for cheap design services so I found myself chiming in. It started out interesting and potentially educational but like a lot of online talk, a couple of […]


Jul 2015

Is Your Interior Design Firm A Good Citizen?

I hope your 4th of July (Canada Day for those of you who live in the North) was spectacular and that you took a moment to think about how lucky you are to be free to run a business that is an expression of what you were called to do. Philanthropy and social responsibility are important […]


May 2015

Bullard And The Billionaire Whisperer

In 1905, at the age of 40, Miss Elsie de Wolfe gave up her struggling acting career for good and set up residence at the historic Washington Irving House with Miss Elizabeth Marbury, a prominent theatrical agent. The combination of de Wolfe’s style and Marbury’s connections transformed Irving House into the American version of a […]

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