If you ask an interior designer who their ideal client is, most will tell you it’s an affluent one. The trouble is that this kind of broad spectrum marketing isn’t effective when it comes to selling their interior design services. Warren Buffet, Paris Hilton and Kobe Bryant are all affluent but if you market to them in the same way, you’re not going to reach, influence or serve any of them.
In the second edition of Image 360° Telesummit, a 2-day online event about branding, visibility and business strategy for the interior design industry and hosted by LA idea boutique, MeByDesign.net, interior designers will learn to define, reach, influence and serve an audience that complements their unique brand.
The program features a diverse lineup of brands including global, luxury, interior design leader Vicente Wolf; contract designer Jhane Barnes on leveraging brand partnerships; luxury furniture purveyor Jamie Adler, CEO of Phyllis Morris on becoming collectible; entertainment attorney Ellie Altshuler on the business of licensing; Julia Molloy of Molloy Management on building the infrastructure for a luxury design firm; Lifestyle Editor of Better Homes & Gardens magazine Christina Poletto and Drew, JD and Jonathan Scott of Scott Brothers Entertainment.
The no-cost, educational event for interior designers is produced by Kim Kuhteubl’s Me By Design, a company that serves interior designers, bespoke product makers and on-camera hosts in the lifestyle category. It’s co-sponsored by Molloy Management, the leading provider of interior design business tools and systems for the interior design business and QPractice, the company that helps interior designer prep for the NCIDQ exam and you’ve seen it covered here:
Listeners can tune in online or via telephone May 21 & 22, 2014 between 12-3 PT to listen to inspired conversations about branding, visibility and money for interior designers. For a complete schedule, visit www.image360.biz.