Category: Visibility

Branding, Visibility And Money For Interior Designers

If you ask an interior designer who their ideal client is, most will tell you it’s an affluent one.  The trouble is that this kind of broad spectrum marketing isn’t effective when it comes to selling their interior design services.  Warren Buffet, Paris Hilton and Kobe Bryant are all affluent but if you market to them in the same way, you’re not going to reach, influence or serve any of them.

In the second edition of Image 360° Telesummit, a 2-day online event about branding, visibility and business strategy for the interior design industry and hosted by LA idea boutique, MeByDesign.net, interior designers will learn to define, reach, influence and serve an audience that complements their unique brand.

The program features a diverse lineup of brands including global, luxury, interior design leader Vicente Wolf; contract designer Jhane Barnes on leveraging brand partnerships; luxury furniture purveyor Jamie Adler, CEO of Phyllis Morris on becoming collectible; entertainment attorney Ellie Altshuler on the business of licensing; Julia Molloy of Molloy Management on building the infrastructure for a luxury design firm; Lifestyle Editor of Better Homes & Gardens magazine Christina Poletto and Drew, JD and Jonathan Scott of Scott Brothers Entertainment.

The no-cost, educational event for interior designers is produced by Kim Kuhteubl’s Me By Design, a company that serves interior designers, bespoke product makers and on-camera hosts in the lifestyle category.  It’s co-sponsored by Molloy Management, the leading provider of interior design business tools and systems for the interior design business and QPractice, the company that helps interior designer prep for the NCIDQ exam and you’ve seen it covered here:

Business Bible For Interior Designers

The Editor At Large

QPractice

Listeners can tune in online or via telephone May 21 & 22, 2014 between 12-3 PT to listen to inspired conversations about branding, visibility and money for interior designers.  For a complete schedule, visit www.image360.biz.

What 2014 Could Look Like

As 2013 comes to a close I’ve been thinking a lot about what it means to be a leader in creative business.  If you feel like you’ve been on the cusp for a long time, you might start to wonder if magic is required to lift you out of obscurity.  But the truth is, the solution is simple.If you want recognition, press, high-paying gigs, do something worthy of being noticed.  Leaders lead.

Don’t have any connections?  Get out, network and make some.  Don’t know what you want to say? Listen deeply to those around you.  How can you help them solve their problems and achieve their desires with insight from your unique perspective?  What contribution can you offer that will improve the way they live?  Then most importantly, get better and better at being who you are and doing what you do.

Cultivate Success

A lot of people come to me when they’re stuck, have slowed down or don’t know what to do next.  Once they’ve started the flow going in a new direction, they also stop the work and the investment on themselves, which is kind of ironic, because they still expect clients to up the level of investment in their services.The thing is that if you were in the habit of making the kind of changes you hired me to help you make — the ones that inspired the growth spurt — you wouldn’t have hired me in the first place.  Growth happens inside the space of what you don’t know, not what you already do.  If it did, what you were doing all along would have been working.  But just like a diet, success and the actions required to cultivate it, take a while to stick.People who are playing a high-level game expect to be supported and they make it non-negotiable.  They often have an assistant or two, a trainer, bookkeeper, housecleaner or producer/strategist (aka me), whoever their success team requires and they make a decision to invest in themselves at the size of the game they want to play.  Successful leaders don’t play a one-person game.

Resist The Temptation

I used to be tempted to go it alone, because I was afraid I would never become who deep down I knew myself to be, because the stretch required by growth and an additional investment was uncomfortable.  Now I get that it was supposed to be.Life never stands still and if you’re not moving toward expansion, you’re moving toward the opposite.  Expansion requires me to step outside of the realm of what I know.  But I don’t do that alone.  I’ve learned that high-level strategic help is a key part of my success equation and that’s why I get it.  If you want high-level results in your business in 2014, I suggest you do too.

The Art Of Procrastination.

So let me cut straight to the chase. Here’s what you’re doing when you procrastinate: delaying your own good.

Say it with me, I am delaying my own good.

Forget what Freud said about the pleasure principle and humans preferring to avoid negative emotions or to delay stressful tasks. Because the reality is that breaking your word to yourself and not doing the things you say you want to, is way — I mean way — more stressful than putting one foot in front of the other and getting sh*t done. Even if you’re terrified, I guarantee the other side of uncertainty, of the unknown is nothing compared to what you’re putting yourself through worrying about it.

Your Story Is Boring.

So what exactly are you getting out of that excuse you keep telling yourself? Because, yes, no matter how convoluted, or how many characters it involves (kids, hubbie, time, money), it is still an excuse.

Are you stubbornly doing what doesn’t work so you can be right?

Are you so invested in taking care of, or watching (and envying) other people’s lives from the sidelines, that you’ve forgotten how to live your own?

Must you do every single thing, yourself?

Is every story, a money story?

If time is that precious, why on earth would you be wasting it doing anything less than what you say it is you want to do?

Invest In Joy.

Remember every time you throw an obstacle in the way of going toward what you truly desire, you knock yourself out of alignment. By that I mean when you feel most like you, the core essence of your brand DNA. Chances are if your life is in chaos, if you feel overwhelmed, stuck, or like you’re treading water, it’s because you’re not aligned.

The fact that you desire something or want to achieve something, whether that’s design a boutique hotel or take a trip to Italy, is about you expressing yourself more fully in your life and business. So why are you denying yourself that experience? Why are you blocking that flow?

There is a way for you to get what you want, to live and be on your terms, but you can’t do that unless you start doing what you know to do, now.

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