Category: Strategy

What 2014 Could Look Like

As 2013 comes to a close I’ve been thinking a lot about what it means to be a leader in creative business.  If you feel like you’ve been on the cusp for a long time, you might start to wonder if magic is required to lift you out of obscurity.  But the truth is, the solution is simple.If you want recognition, press, high-paying gigs, do something worthy of being noticed.  Leaders lead.

Don’t have any connections?  Get out, network and make some.  Don’t know what you want to say? Listen deeply to those around you.  How can you help them solve their problems and achieve their desires with insight from your unique perspective?  What contribution can you offer that will improve the way they live?  Then most importantly, get better and better at being who you are and doing what you do.

Cultivate Success

A lot of people come to me when they’re stuck, have slowed down or don’t know what to do next.  Once they’ve started the flow going in a new direction, they also stop the work and the investment on themselves, which is kind of ironic, because they still expect clients to up the level of investment in their services.The thing is that if you were in the habit of making the kind of changes you hired me to help you make — the ones that inspired the growth spurt — you wouldn’t have hired me in the first place.  Growth happens inside the space of what you don’t know, not what you already do.  If it did, what you were doing all along would have been working.  But just like a diet, success and the actions required to cultivate it, take a while to stick.People who are playing a high-level game expect to be supported and they make it non-negotiable.  They often have an assistant or two, a trainer, bookkeeper, housecleaner or producer/strategist (aka me), whoever their success team requires and they make a decision to invest in themselves at the size of the game they want to play.  Successful leaders don’t play a one-person game.

Resist The Temptation

I used to be tempted to go it alone, because I was afraid I would never become who deep down I knew myself to be, because the stretch required by growth and an additional investment was uncomfortable.  Now I get that it was supposed to be.Life never stands still and if you’re not moving toward expansion, you’re moving toward the opposite.  Expansion requires me to step outside of the realm of what I know.  But I don’t do that alone.  I’ve learned that high-level strategic help is a key part of my success equation and that’s why I get it.  If you want high-level results in your business in 2014, I suggest you do too.

The Art Of Procrastination.

So let me cut straight to the chase. Here’s what you’re doing when you procrastinate: delaying your own good.

Say it with me, I am delaying my own good.

Forget what Freud said about the pleasure principle and humans preferring to avoid negative emotions or to delay stressful tasks. Because the reality is that breaking your word to yourself and not doing the things you say you want to, is way — I mean way — more stressful than putting one foot in front of the other and getting sh*t done. Even if you’re terrified, I guarantee the other side of uncertainty, of the unknown is nothing compared to what you’re putting yourself through worrying about it.

Your Story Is Boring.

So what exactly are you getting out of that excuse you keep telling yourself? Because, yes, no matter how convoluted, or how many characters it involves (kids, hubbie, time, money), it is still an excuse.

Are you stubbornly doing what doesn’t work so you can be right?

Are you so invested in taking care of, or watching (and envying) other people’s lives from the sidelines, that you’ve forgotten how to live your own?

Must you do every single thing, yourself?

Is every story, a money story?

If time is that precious, why on earth would you be wasting it doing anything less than what you say it is you want to do?

Invest In Joy.

Remember every time you throw an obstacle in the way of going toward what you truly desire, you knock yourself out of alignment. By that I mean when you feel most like you, the core essence of your brand DNA. Chances are if your life is in chaos, if you feel overwhelmed, stuck, or like you’re treading water, it’s because you’re not aligned.

The fact that you desire something or want to achieve something, whether that’s design a boutique hotel or take a trip to Italy, is about you expressing yourself more fully in your life and business. So why are you denying yourself that experience? Why are you blocking that flow?

There is a way for you to get what you want, to live and be on your terms, but you can’t do that unless you start doing what you know to do, now.

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Join Me In Laguna And Earn A CEU

Join me at the Laguna Design Center on October 30, 2013 for my 1-hr CEU Image 360°: Branding, Visibility And Money For The Design Industry.

Ideal clients, consistent income and seemingly miraculous opportunities show up when you get the story of your business right.  But it’s not just what you say, it’s who you tell that story to. Kim Kuhteubl is an award-winning producer and writer whose clients have been featured across the web, on network and cable television and in leading design publications like Elle Decor.  Using her Image 360° Visibility Strategy, clients learn how to strategically seed their design brands in the marketplace and garner new clientsrepeat business and big buck opportunities like publication opportunitiesproduct licensesbook deals and television spots.

In this 1-hour CEU (0.1), you’ll learn:

o   What a Visibility Strategy is and how to use one to impact your business.

o   How to begin defining your bold personal brand.

o   How to find and define an audience of ideal clients and engage with them using your website and social media profiles.

o   Online and offline structures that create a Circle of Opportunity

PAST PRESENTATIONS: ASID Palm Springs For Modernism Week, ASID Orange County, ASID Pasadena, IDC:Interior Designers Of Canada Webinar

Here’s what people are saying:

ASID Orange County
Gigi Harris º Board Of Directors

“On behalf of the Board of Directors, I want to thank you for speaking at our general meeting.  What a great talk you gave!  Several designers I spoke to this week were implementing some of your suggestions and taking what you said to heart.  You are always welcome to speak to our chapter should you have new information.  Thank you!”  ~ Gigi Harris, ASID Orange County

Christina Poletto
Lifestyle Editor º Better Homes & Gardens

“Kim has an incredible ability to capture the essence and authenticity of a person, project or situation, and bring it to life in a meaningful and memorable way. Kim invests herself completely in every project she undertakes and delivers high quality content that is ideal for growing visibility and building buzz.  I highly recommend her!”

CEU_IDC

CEUs must be logged by the end of the year!