The news sorted by: Business Strategy


Sep 2016

Join A Visibility And Strategy Session!

In Branding Business Strategy By Kim Kuhteubl

I arrived home to a box from my publisher. Inside was a bottle of wine and a galley copy–my first–of my book Branding + Interior Design. As I’ve said before, this book wasn’t the book I originally started to write but it is the book it was supposed to be. It also represents the culmination […]


Aug 2016

What Editors Want

Some designers become very attached to the idea of getting published. They believe that this project is going to be the project that takes them from where they are to where they want to go. If you’ve read Malcom Gladwell’s The Tipping Point, you may be familiar with the concept of the magic moment when an […]


Aug 2016

The Hamster Wheel

Some designers are so busy keeping up with their business that they don’t have time to focus on the direction it’s growing. In fact, many don’t want new projects to come in because they can barely keep up with the ones on their plate now. They don’t know how to say no. Some are on […]


May 2016

Does Your Interior Design Firm Need Snapchat?

During Legends of La Cienega here in LA a couple of weeks ago, Sophie Donelson, Editor-in-Chief of House Beautiful invited a panel discussion audience to ease themselves into using Snapchat by following the magazine’s account. If you have kids, you probably know about Snapchat, a mobile app that allows—100 million—users to send photos and video […]


May 2016

I Heard You Were on TV…?

“Hey Kim! How’s it going? I heard you were on tv? Price is right and you won a car?? Is that true? Lol?” This is the note I woke up to in my Facebook messenger this morning. It’s from someone in Canada who I haven’t seen face to face in three years and who for […]


Apr 2016

It’s Just Business

We’ve had some big news in the design industry over the last few weeks, starting with High Point and North Carolina’s HB2 bill, which revokes the protection of many in the design community. Leaders like Mitchell Gold of Mitchell Gold + Bob Williams, one of the most prominent furniture makers in the country and leadership […]


Feb 2016

How To Increase Your Interior Design Firm’s Profits

In Business Strategy Wealth By Tech Support

Earlier this week one of my interior design clients, who recently went through a massive brand transformation, including a name change, told me she was feeling worried because business seemed a slower than it was last year at this time. “I’m busy”, she said.  “But not busy like I’m normally busy.” Although the feedback on […]


Dec 2015

The Marketing Plan Interior Designers Really Want

I hear this a lot from interior designers, I need a really strong marketing plan. When I ask, What do you want to achieve with that plan? The responses are usually excited and passionate. I want bigger jobs! I want to get myself out there! I want to be visible! I start by getting specific […]


Jul 2015

What Are The Real Effects Of HGTV and Houzz On The Design Industry?

Although I prefer to lurk in online groups as a rule—unless I run them—I recently saw a thread about a publication I used to love and it’s offer for cheap design services so I found myself chiming in. It started out interesting and potentially educational but like a lot of online talk, a couple of […]


Jul 2015

Is Your Interior Design Firm A Good Citizen?

I hope your 4th of July (Canada Day for those of you who live in the North) was spectacular and that you took a moment to think about how lucky you are to be free to run a business that is an expression of what you were called to do. Philanthropy and social responsibility are important […]

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